Independent Brand

and Campaign Studio

by Tamarin McLaughlin

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International creative

measurable results

International creative

measurable results

International creative

measurable results

15+ years leading creative for global agencies and Tier 1 in-house teams.

55M+ Impacts: Aviva
Led Aviva’s debut in-house campaign, driving a 175% sales uplift for 8.2M users.

1.5M+ Weekly CX: Havas/Great Western Railway
Engineered a unified brand system across every passenger touchpoint.

195M+ Attention: Giphy
Scaled a distribution system to drive 195M+ organic brand asset views.

15M+ Ecosystem: Havas/Pets at Home
Optimized national loyalty programs through high-efficiency, automated production workflows.

841K+ MVP Launch: Havas/Avanti
Deployed a high-velocity MVP hitting 841k impressions in just 100 days.

See work →

Featured Projects

creative portfolio

Featured Projects

creative portfolio

Featured Projects

Select Works

In-House Campaign

195+ Million Organic Reach

195+ Million Organic Reach

Ideation Campaign

Ideation Campaign

Customer Experience

Customer Experience

Loyalty Design System

Loyalty Design System

Capabilities

studio expertise

Focus

/ Strategy / Creative Direction / Creative Platforms / Design Systems / CX Strategy / Brand Architecture / Team Mentorship / Stakeholder Engagement / Product Launches

Campaign Direction

High-stakes conceptual leadership for Agencies and Studios. Ensuring creative integrity from the initial pitch through to global rollout.

Experience Systems

Architecting the "Golden Thread" for in-house teams. Unifying physical and digital touchpoints to create seamless, consistent customer journeys.

Creative Partnership

Hands-on leadership for Founders and Startups. Delivering agency-level craft with the agility and ROI of an internal team.

Let's connect →

Capabilities

studio expertise

Focus

/ Strategy / Creative Direction / Creative Platforms / Design Systems / CX Strategy / Brand Architecture / Team Mentorship / Stakeholder Engagement / Product Launches

Campaign Direction

High-stakes conceptual leadership for Agencies and Studios. Ensuring creative integrity from the initial pitch through to global rollout.

Experience Systems

Architecting the "Golden Thread" for in-house teams. Unifying physical and digital touchpoints to create seamless, consistent customer journeys.

Creative Partnership

Hands-on leadership for Founders and Startups. Delivering agency-level craft with the agility and ROI of an internal team.

Let's connect →

Capabilities

studio expertise

Focus

/ Strategy / Creative Direction / Creative Platforms / Design Systems / CX Strategy / Brand Architecture / Team Mentorship / Stakeholder Engagement / Product Launches

Campaign Direction

High-stakes conceptual leadership for Agencies and Studios. Ensuring creative integrity from the initial pitch through to global rollout.

Experience Systems

Architecting the "Golden Thread" for in-house teams. Unifying physical and digital touchpoints to create seamless, consistent customer journeys.

Creative Partnership

Hands-on leadership for Founders and Startups. Delivering agency-level craft with the agility and ROI of an internal team.

Let's connect →