The Business Problem Implementing a nationwide rebrand across the entire digital ecosystem. Spearheaded at Havas CX, the objective was to translate a new brand essence into a high-functioning CRM system capable of handling complex, data-driven journeys.

The Results A sophisticated design architecture within Salesforce that empowered the client to move to a self-service model. The system now handles 80% of automated communications independently, ensuring brand precision while significantly increasing operational efficiency.