The Business Problem Repositioning Aviva Life within a cluttered market by leading the transition from external agency reliance to a high-performance in-house model. I oversaw the entire lifecycle for a customer base of 15.5 million UK users.

The Results The first fully in-house campaign delivered at Tier 1 scale reaching 8.2 million customers. The work was so successful in Life that we transitioned the positioning to Health, delivering a unified multi-product solution that resulted in a 175% increase in sales.