Aviva needed to stand out in the health market dominated by specialist brands. Building on the success of our '“We’ve got you covered” life insurance campaign, we extended the platform into Health, creating a unified brand experience. The creative idea was simple: show how Aviva supports families’ health needs 24/7, from physio to mental health. This confident, simple approach gave Aviva a clear positioning and a long-term platform to differentiate and drive engagement.